Jay Adra
Filmmaker, Web Developer, Writer, Magician.

Adobe Make the Cut Competition

Posted on May 14, 2017

TLDR; I edited the above music video for a competition. Enjoy.

So a little while back, Adobe announced an editing competition called Make the Cut, in which it challenged editors to put together their own cut of the Imagine Dragons music video for their new song Believer. They provided the song file, and all of the uncut video assets and let us make our own edit. It sounded like it’d be a fun challenge, give me a chance to flex my rusty editing muscles and didn’t hurt that they offered a nice cash prize.

I hadn’t even heard of Imagine Dragons before, but apparently they’re really popular, and I decided not to watch their official music video before attempting mine, as I didn’t want to influence my edit. I started the process by listening to the song a few times with the lyrics up to get a sense of the pace and story, as even in music videos I prefer to focus on storytelling, rather than just cool shots and lip-syncing. That is why I opted to use slower cuts and edit the video much like a short film, leaving time to breathe and take in what’s happening, rather than just assaulting the senses with quick flashes of imagery.

After I had done that, I went through all of the video footage and watched each clip, making notes if I saw something interesting or had an idea for a specific moment. The footage had a lot of clips of the lead singer and an older gentleman (who is actually Dolph Lundgren) boxing with each other. There was also some great footage of the band playing the song at various focal lengths and a couple of angles of the vocalist singing the song. Then there were a couple miscellaneous shots of him sketching in a notebook, as well as a young kid doing the same. It was clear that they were each meant to be the same person, so I decided to run with that as a through-line.

It seemed most obvious to me to make the lead singer the protagonist, as his vocals almost narrate the piece, and the footage seemed to skew that way. From there, I just began assembling the footage. The song became a guide for the pace and timing of the edits, and the rest started to fall into place. I just started with what was logical to me (the two approaching each other, challenging, and then beginning the spar). Our hero is outmatched and losing at first, but is determined and persists through the (PAIN!… I’ve listened to this song waaaaay too many times at this point).

As the song progresses, we introduce the child hero and start to lay the groundwork for the “reveal” at the end. Things start to heat up and our hero is being fueled and driven by the pain (much like a Saiyan!). He is eventually driven to a breaking point, where he goes into a frenzy and overpowers Dolph, unleashing his anger (basically goes Super Saiyan…). At this point, the speed of the cuts has progressed and becomes much faster here, as the song reaches its peak. Our hero is victorious! Now to wrap things up, we match cut to Dolph defeated on the floor, and we get our final “reveal” as we cut between the three ages of our hero.

The edit took about four sessions (maybe 4-5hrs per session) to complete, and I submitted it fairly early on. After I had finished mine, I checked out the official one and noticed it was much flashier and more VFX heavy than I was imagining. It turned out a lot of submissions were like that too.

After the competition closed, they selected 25 finalists to showcase on their YouTube channel for public voting to select a fan-favourite. I didn’t make the cut (haha… ha…) but still glad to have the opportunity to work the source material and make something cool. Most submissions selected had very “out there” effects, but there were some really interesting and creative ones very deserving of it. It’s cool to see what other people came up with and how they approached it differently. I found out afterwards that the criteria they used for rating the submissions leaned heavily on creativity/originality, so I probably wouldn’t have scored much for my standard story-focused edit, but again, it was great fun to put together so I don’t really mind.

And that’s the story behind this music video – it’s embedded above if you haven’t already watched it. I hope you enjoy.

48hr Film Project

Over the weekend I went to Brisbane to participate in the 48hr Film Project in Brisbane, where your team is given a genre, a prop, a character and a line of dialogue and you have 48hrs to create and deliver a short film. Through the magic of the internet I was fortunate enough to make contact with the team at Blue Moon Art House Productions and secure a role as part of the crew (thanks to Billie’s sixth sense).

It all kicked off Friday night at 7pm when the genres were assigned and the required elements revealed. We were assigned Drama and Period Piece. Luckily we could choose to just do one and opted for Drama after brainstorming ideas. We also had to include a measuring tape, a character named Steve or Stephanie Villner (a paint enthusiast) and the line of dialogue, “Oh my god! This is the answer I’ve been looking for!“.

Friday night was spent brainstorming as a team until we had an idea we liked and agreed upon, followed by the script writing. It was a late night, with only a couple of hours of sleep and then it was up again to make it on set by 6:30am.

We shot most of the day at a restaurant the team had organised previously, though it was still open for business and had a lot of customers which created some challenges, especially for sound (poor Gabe). The shoot went smoothly though, and I was working as 2nd AC (Assistant Camera), clappin’ dat slate. The restaurant provided morning tea and lunch for us and we wrapped shooting at that location in the afternoon.

After packing up, we headed back to the apartment to shoot the final interior scenes. Everyone was exhausted, but soldiered through until we wrapped production at around 9pm. Thankfully I was able to sleep once we had packed everything up (about 10:30pm), but our editor Michael was deep into editing.

By the morning, the edit was almost done and I was able to relax a bit while other people worked. Once the edit was locked, we all headed over to Gabe’s house to deliver the edit for sound mixing and do some ADR (Additional Dialogue Recording), as the restaurant had been noisy and the dialogue recordings might not have been clean.

While the sound was being mixed, the few VFX shots needed were being done and again I was able to just observe and learn as others worked. We were on schedule for a 7:30pm delivery time and moving along at a solid pace.

With the VFX completed, it was time for colour correction and grading. Our director Michael was nice enough to trust me with that job, and I set to work with Joanna to correct each shot to match one another, before applying the stylistic grade to the scenes. Michael wanted a subtle green tinge for the most part, sliding into yellow during the final few shots. There were a couple of flashback scenes too which looked quite cinematic and pushed into red and purple (major props to Tiffany and Lily for the lighting and production design there – looks really cool).

Soon after the grading was done, Gabe delivered the final sound mix. Oddly, when imported into Premiere it was playing at twice the volume it should have been. Michael tried re-importing it, but now it wasn’t playing at all. It worked outside of Premiere fine, but inside it didn’t want to play at all. We tried transferring it over to Gabe’s computer, and it started working! However, it was still twice the volume it should have been. By this point, time was running out and we only had about 30mins to drop off the final film at the drop-off location (which fortunately was 30 seconds from Gabe’s house).

After trying a bunch of fixes, he found the issue and managed to get the levels back to normal (the levels slider for the audio track in Premiere was turned up). However, now the audio was sounding really crackly. 20mins left.

Re-export the audio track from Pro Tools, re-import to Premiere. Still crackly. Play directly in VLC, works fine. 15mins left.

We all left the room to reduce the pressure and left Gabe to work his technological magic. I walked over to the drop-off site with Joanna to await the final film. Not only did they have to fix the issue, but they then had to export the entire film and copy it to a USB and run it over. 10mins left.

After a few more minutes of uncertainty, Billie comes running down the hill, USB in hand and we deliver the film with just minutes to spare!

We made it!

We made it!

After that, went back to the house to screen the final film (unfortunately didn’t have time prior to submission) and it was great to see the culmination of everyone’s hard work. Then it was off to Macca’s for a celebratory meal. I don’t really like Macca’s, but after such long hours and little food, it was pretty damn good.

Credit to Gabe for the magical photo

Credit to Gabe for the magical photo

The night wound down and it was time for sleep and the journey home. Overall it was a great experience to be a part of and I feel very grateful to have been invited. I’m looking forward to the opportunities this experience will bring and glad to have made a bunch of new really cool friends.

The final film will be screened at Event Cinema’s in Brisbane, on the 10th of October and is titled “Bump in the Road”. Excited to see it on the big screen with an audience and see all of the other submissions as well.

Special thanks to Billie and Joanna for being so accommodating and to Agapetos who captured the BTS photos.

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